Founded in New York  in 2024 by Chahid Lachhab. Informed by his background in music, literature, and the applied arts,  where he refined his design ethos and vision of clothing. Since 2021, he has focused exclusively on Le Baiser.

Le Baiser founded on ideas of nonconformity and the subversion of norms. Entrenched in the unconventional, a dynamic wardrobe proposal redefines shared codes in a vibrant interplay between memory and bold imagination. Each piece is meticulously crafted to integrate effortlessly with your existing wardrobe, showcasing exceptional fabrics and an unwavering commitment to quality. The Le Baiser design ethos centres on creating a meaningful, long-lasting wardrobe, with each item thoughtfully selected to ensure timeless style that transcends seasonal trends. Le Baiser is devoted to uncompromising creativity invigorated by authenticity, radicality and self-expression.

How to say it:

In French, Le Baiser is softly pronounced “luh beh-zay.”

The “r” at the end is gentle—almost silent—like a whisper of romance

Le Baiser Avenue, inspired by Arabic literature and the timeless novel Love Avenue, celebrates the idea that love has its own path. Love is its own avenue—not a destination, but a passage where truth, not appearances, leads the way. In love, as in fashion, a silhouette collapses when it lies; only authenticity endures. Some leave transformed, others exposed, but no one leaves unchanged.

COMMITMENT

Le Baiser Avenue takes a holistic approach to responsibility in fashion. Every piece is designed with intention: to be loved, lived in, and kept for years. We believe that beauty, a perfect fit, and enduring quality are what inspire people to care for their clothes. That is why we aim to create timeless, versatile collections, crafted wherever possible from certified or lower-impact materials, we continually refine our quality so that each design can last longer and have the chance of a life beyond its first owner. We know that lasting change cannot happen overnight. It is built step by step, through dedication and shared commitment. By measuring our progress and improving our processes, we strive to play our part–not only for our own business, but in support of the collective movement towards a more responsible fashion industry.

We place great emphasis on full transparency regarding our products, processes, and pricing. Since our founding, we have made it our mission to create fashion that not only looks beautiful, but is also produced responsibly, with care for people and the environment.
Our vision is to drive change and achieve positive outcomes for our customers, our planet, and future generations.